Creative Process Assignment Article Example | Topics and Well Written Essays - 750 words

Creative Process Assignment - Article Example Ideas sometime needs inspiration forexample a personmay have a dream which gives them an idea. This idea has to be worked on immediately thus this person has to wake up in the middle of the night to right down these ideas lest they forget. Normal situations like taking a shower, watching a film or walking in the streets have a tendency of producing big ideas. In my own perspective everybody is creative if they decide to put their mind to it (Jaffe, 2003). Butif we look at the history of creativity which is the cornerstone of advertisements big ideas, we find out that the minds ability to be creative has been overshadowed(Griffin & Morrison, 2010). Creativity is a tough thing for most people yet it is very important in the contemporary society(Jaffe, 2003). Creativity is a process that seeps into the mind of the people. Everybody has their own creative process since each mind is unique thus ideas are born differently(Griffin & Morrison, 2010). I have my own creative process which I use to deliver my big ideas and I have to know my process just like an artist knows his tools. Novelty is my number one tool that I use before even starting the creative process(Griffin & Morrison, 2010). I do not necessarily have to have the idea at hand but if I have novelty I can always come up with new ideas which bring dynamism to the advertising world. My creative process involves four significant stages with the first stage being preparation(Griffin & Morrison, 2010). The preparation stage is where in my opinion makes the creative process tough. An example is when you see a person walking down the street you don’t look twice or remember him or her a few seconds after they have, passed. Why? Because it is ordinary, it is normal nothing stands out worth remembering(Jaffe, 2003). Now this same concept must be played in creativity in advertising. The preparation part means that I have to find out something new, something